The current landscape of the online property marketing portals is currently rocky, to say the least. Decline of national favourites and the rise of the ‘underdog’ platforms is forcing agencies out of modern trends into new innovative advertising methods: utilising social media platforms, Facebook marketplace and other marketing portals.

The big player in the marketplace currently is unsurprisingly Rightmove; with the largest amount of properties marketed on any portal, its unsurprising that this makes the cost of this platform excessive in comparison to other portals. However, in our experience this has not been the case. Rightmove’s ability to shift stock is extremely comparable to the other major portals:  Zoopla and On the Market. Following some analysis by external sources it is shown that Rightmove’s listings are comparable to the other two major portals in ¾ categories:

• • • Family Homes
    • Young Professionals
    • First time Homes

The only category in which they had more listings was in the executive homes category which are properties which cost in excess of 1 million pounds.

So, what does this mean for our Harborne Property market?

               88.9% of properties in Harborne where sold under £500,000.

Therefore, suggesting the effectiveness of said big portal in the local area is very standard at best. Does this necessarily mean the portal is useless? No.  Does it mean its too overpriced? Maybe.

Well, what does this mean for you as a vendor in Harborne?

In light of this statistic, I would suggest the value given by the agency is far more important than any portal, platform, gadget or gizmo. As you begin to decide which agent to use always do your research. Its good practise to see how many properties they have on the market and work out if they have any stagnant stock. This will show whether their methods work or not and whether your property is in the right hands.

In essence our standpoint is that whilst portals are important, they all do the same job. To show people your property in the best light. Whilst many agents may not currently be on Rightmove its important to have the conversation with them, be open minded and discuss where else their investment might be? Perhaps directly on targeted adverts specifically for YOUR property.